A perfect platform

A-OSH Expo 2023, which is being held at the Gallagher Convention Centre in Midrand from 6 to 8 June 2023, is a proven platform for suppliers of occupational safety and health (OSH) products and services to grow brand recognition.

“Making one’s brand stand out in a sea of competitor offerings can be challenging. Finding the right marketing mix is often the deciding factor in whether a product will climb to new heights or suffer from failure-to-launch syndrome,” says Mark Anderson, portfolio director at Specialised Exhibitions (a division of the Montgomery Group), which organises the show.

“With the help of A-OSH Expo 2022, Trigas managed to make inroads into brand awareness, establish new business relationships, and identify new niche markets,” says Alan Lewis, MD at Trigas.

Lewis reports that a visitor to their stand at last year’s expo said: “This is the best product I have seen all week.”

“Receiving comments like this motivates us to continue doing what we do best. The visitor, from emergency fire and rescue services training company Pro Ethnos Fire and Rescue, contacted us after the expo and requested the loan of a few of our devices in a proof-of-concept process, for a couple of months, before making a purchasing decision. We were more than happy to comply, as this is part of the service we offer,” Lewis elaborates.

Pro Ethnos Fire and Rescue is currently using Trigas’ Blackline Safety G7c devices and has announced that the organisation is looking into populating its own fleet of safety units. In addition, the customer offered to advertise Trigas and Blackline Safety in his operations, free of charge.

Blackline Safety’s G7c leverages integrated 4G/3G cellular connectivity to wirelessly link teams to real people, while automating data analytics and compliance reporting. Should a gas leak, injury, or health event occur, G7c confidently accounts for everyone’s well-being and whereabouts in real-time, so that no call for help ever goes unanswered.

“Success stories like this highlight the importance of being in the right place at the right time. In this instance, by taking an exhibition stand at A-OSH Expo 2022, Trigas was able to connect with a visitor who is now being converted into a customer,” emphasises Anderson.