Brady: adding another string to its bow

Brady: adding another string to its bow

Nordic ID, a leading provider for item tracking and tracing solutions for over 30 years, has been acquired by the Brady Corporation – an international manufacturer and marketer of complete solutions that identify and protect people, products and places. This strengthens Brady’s capabilities as a full-service provider of printer and materials expertise.

This acquisition adds strong, software-integrated RFID scanning capabilities and technology to Brady’s reliable, industrial-grade and RFID-enabled identification labels and printers. It also strengthens Brady’s position as a worldwide full-service provider for RFID and Industry 4.0 solutions.


Innovation in labelling

Brady continuously innovates label materials and identification solutions, focusing on the evolving identification needs of many customers in diverse industries. The ability to include compliant, passive RFID chips and sensors in flexible, self-adhesive industrial-grade label materials is a development spearheaded by Brady’s RFID competence centre in the Europe, the Middle East and Africa (EMEA) region.

“In the future, all products will need a unique digital identity to enhance their visibility throughout the supply chain, all the way to the end-customer,” says Brett Wilms, managing director of identification solutions for EMEA at Brady Corporation. “This enhanced visibility will help improve efficiency, increase sustainability and enhance the customer experience. Our reliable, RFID-enabled label portfolio, know-how and print on-site capabilities are perfectly placed to enable these advantages for many companies, even in conditions considered challenging for most labels. Adding Nordic ID’s technology and solutions further develops and strengthens this offer.”

Complete industry 4.0 solution

Combined with Nordic ID’s RFID readers, scanners, software, technology and capabilities, Brady can now offer highly customisable and complete RFID solutions to fully harness the benefits of Industry 4.0.

Juuso Lehmuskoski, CEO of Nordic ID, says: “Nordic ID’s technology provides solutions that enable our customers to manage their business processes based on intelligent data that bring transparency to their manufacturing processes and predictability to their operations. The sale of Nordic ID to such a highly regarded market leader in identification solutions presents an unparalleled opportunity for future growth in diverse industries worldwide.”

Brady intends to increase R&D efforts at Nordic ID to accelerate new RFID product introductions and to expand its product offering both within and beyond Europe. Nordic ID’s technology combined with Brady’s leading market position in niche-application industrial printers and materials make this an attractive business combination in the fast-growing arena of track and trace applications within the industrial setting.

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