Get a free mask with your safety boots

Face masks are one of the best weapons in the daily fight against Covid-19, which is why BBF Safety Group is donating 400 000 Nikki reusable filtered masks to the value of R4,4 million to those who need them most.

Mere months ago, South Africans had no idea that personal protection equipment (PPE) would be essential to daily life. Now, the issue of which mask to use has become one of the most pressing daily decisions for most people – and while there are hundreds of different designs and colours to choose from, it’s important to ensure that the mask you don is going to do the job.

“We know budgets are tight right now, but it’s imperative that employees feel safe to return to work, because it’s the only way we’ll be able to keep the economy going,” says Silvio Ceriani, group CEO of BBF Safety Group. “This is why we decided to donate 400 000 Nikki reusable filtered masks, along with an extra filter, for distribution with our fastest-moving lines of BOVA, Lemaitre and Frams safety footwear.”

The Nikki masks have been placed inside thousands of pairs of BOVA Multi, BOVA Adapt, BOVA Radical, BOVA Maverick, Lemaitre Maxeco, Lemaitre Robust and the newly launched Frams Econo-tough boots.

Peter Gerbrands, group marketing manager at BBF Safety Group, adds: “By distributing 400 000 free masks inside our fastest moving lines of footwear, we can ensure that the men and women who are vital to keeping the economy going will be given the best protection, quickly.”

Ceriani notes: “We are all in this together and, as a company, we feel it necessary to give back to the communities who will greatly benefit from effective PPE. This is about more than just getting a product out there; it’s about protecting people and keeping the industry going so that we as a country can protect each other and our economy.”