Surfing and recycling for waves of sustainability
As the proud supporters of the 2018 City Surf Series and the Volkswagen SA Open of Surfing, Volkswagen South Africa (VWSA) brought the beach inland to show its commitment to the sustainability of our oceans.
During November, Pretoria’s Menlyn Mall and Johannesburg’s Sandton City played host to a giant wave made from upcycled plastic bottles. The wave, created by VWSA, is intended to symbolise how people can participate in creating a more sustainable future for the ocean.
The company got people to take a stand against plastic waste by taking a photo on the wave at the installation and sharing their pledge with the world. At the same time, VWSA is raising awareness for the Dyer Island Conservation Trust a fragile marine eco-system.
Mark Handley, head of sales and marketing for Volkswagen Commercial Vehicles, says: “Volkswagen remains committed to driving local surfing forward through initiatives like the City Surf Series, which enables surfers to compete in global competitions right on South Africa’s shores.
“Volkswagen’s giant upcycled wave is a symbol of how we all need to participate in creating a more sustainable future. We are humbled to work with passionate partners like the City Surf Series and the Dyer Island Conservation Trust who enable us to do this in a meaningful way.”