Ready to rumble in 2024! 

On the back of a record turnout at Securex South Africa 2023, organisers have confirmed that next year’s event will be even bigger and better.

Following this year’s event, held from 6 to 8 June, Specialised Exhibitions (a division of Montgomery Group) has decided to increase floorspace for the 2024 expo with an additional hall at Midrand’s Gallagher Convention Centre from 28 to 30 May.

“We were thrilled at the turnout at Securex South Africa, which hit the 6,401-visitor mark. In addition, the total number of visitors to Securex and the co-located A-OSH Expo, Facilities Management Expo, and Firexpo also reached a record high, with 11,465 people visiting the expos over the three days,” says Mark Anderson, portfolio director at Specialised Exhibitions.

There has been increased awareness of the necessity for adequate and applicable security solutions. However, with the multitude of products and services available on the market – not all of which are of the appropriate quality or functionality – consumers are often hard pressed to know if what they are selecting will serve its purpose, or last for a satisfactory period of time.

“This is why trade shows like Securex South Africa are so popular with businesses. It takes the hassle factor out of finding the right security technology or services, and it allows visitors to not only see products before committing to a purchase, but also provides them with an opportunity to ‘test drive’ the products. It could be compared to purchasing a motor vehicle: you want to see for yourself if it’s a good match for your needs and desires. It’s better to ‘experience’ your purchase, instead of buying it ‘blindly’,” says Anderson.

It is often not feasible to stay up to date with security trends. The subtle shifts in the industry can easily go unnoticed unless you are constantly and consistently perusing security reports. “This is where Securex comes to the fore. As technology emphasis changes, the exhibitors are right there with solutions for the market, ensuring that they convey information on best practice solutions to visitors,” Anderson expands.

“A stand at Securex South Africa is your ticket to meeting a huge portion of your target market all under one roof over a concentrated and highly interactive three-day period,” he continues. “There is simply no other marketing tool that is quite as effective in its ability to reach so many of the people on your ‘hit list’ as a stand at Securex.”